Marketing Minor
A minor in Marketing is not available to students who are pursuing a BBA in Marketing. The student must complete fifteen (15) upper-division semester hours from the Department of Management and Marketing courses as outlined below.
Minor Requirements
Upper Division (15 hours)
| MARK 3311 | Principles of Marketing | |
| MARK 3350 | Consumer Behavior | |
| Upper-division MARK Elective | |
| Upper-division MARK Elective | |
| Upper-division MARK Elective | |
Students can earn one of four marketing certificates with their three marketing electives if desired:
- Digital Marketing (MARK 4305 Integrated Marketing Communication, MARK 4345 Social Media Marketing, MARK 4355 Digital Marketing),
- Marketing Analytics (MARK 4340 Consumer Insights, MARK 4380 Marketing Research, MARK 4355 Digital Marketing),
- Professional Sales (MARK 4300 Services Marketing, MARK 4350 Personal Selling, MARK 4365 Sales Management), or
- Retailing and Services (MARK 3325 Retailing in the 21st Century, MARK 4300 Services Marketing, MARK 4325 Retail Operations).