Digital Marketing Certificate
Digital Marketing require specialized knowledge in display advertising, search engine marketing, social media marketing, email marketing, and marketing analytics to help businesses optimize and improve their digital marketing presence. Digital transformation and big data have revolutionized marketing required that successful marketers adapt their strategies and stay current in the latest digital media technologies, data analytics technologies, and trends. Digital marketing is one of the fastest growing areas of marketing as companies need talent that understands the complex digital environment. This certificate will enhance students’ opportunities in their future professional careers and/or future graduate studies.
The Digital Marketing certificate can enhance prospects for a successful career in the following ways:
- high demand for digital marketing professionals,
- increased job opportunities,
- potential higher wages for qualified professionals, and
- increased flexibility with digital marketing employment sectors.
Certificate Requirements
Required Courses
The certificate requires students to complete 12 semester credit hours to include (3 courses) from the following existing course set with a grade of C or better in each course and the
MARK 3311 Principles of Marketing is a prerequisite course these certificate courses.
Courses completed for this certification will be listed as a certificate on the official university transcript.