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Board of Regents of the University of Texas System
Administration of the University of Texas at Tyler
The University
Tuition, Charges, and Fees
Undergraduate Admissions and Enrollment
Baccalaureate Degree Requirements and Graduation
Undergraduate Academic Policies
Student Success
Financial Aid and Scholarships
Student Learning Resources
College of Arts and Sciences
Soules College of Business
College of Education and Psychology
College of Engineering
School of Health Professions
School of Nursing
University Honors College
Bachelor of Applied Arts and Sciences
Graduate Policies and Programs
Graduate College of Arts and Sciences
Graduate Soules College of Business
Graduate College of Education and Psychology
Graduate College of Engineering
The Health Science Center at the University of Texas at Tyler
Graduate School of Health Professions
Graduate School of Nursing
Ben and Maytee Fisch College of Pharmacy
School of Medicine
Mid-year Addendum - effective Spring 2025
The Faculty
Courses
- Courses using Open Educational Resources and/or Low-cost ($50 or less) Materials
- ACCT - Accounting
- ALHS - Allied Health Science
- ANTH - Anthropology
- ART - Art
- ASIA - Asian
- BIOL - Biology
- BIOS - Biological Sciences
- BIOT - Biotechnology
- BLAW - Business Law
- CASG - College Arts Sciences
- CENG - Civil Engineering
- CEPG - Education and Psychology General
- CEPH - Clinical Exercise Physiology Program
- CHEM - Chemistry
- CHEN - Chemical Engineering
- CHIN - Chinese
- CMGT - Construction Management
- CMPE - Computer Engineering
- CMST - Communication Studies
- CNHS - Nursing and Health Sciences
- COMD - Communication Disorders
- COMH - Community Health
- COMM - Communication
- CONE Construction Engineering
- COSC - Computer Science
- COUN - Counseling
- CRIJ - Criminal Justice
- CSCI - Computer Science
- CSDA - Cyber Security Data Analytics
- ECON - Economics
- EDBE - Bilingual Education
- EDCI - Curriculum and Instruction
- EDFB - Field-Based Education
- EDIN - Educational Internship
- EDLR - Educational Leadership and Policy Studies
- EDRM - Education Research Methods
- EDSI - Education School Improvement
- EDSP - Special Education
- EDUC - Education
- EDUT - UTeach
- EENG - Electrical Engineering
- EHCA - Executive Health Care Administration
- ELED - Elementary Education
- EMBA - Executive MBA
- ENGL - English
- ENGR - Engineering
- EPBI - Epidemiology and Biostatistics
- EPSY - Educational Psychology
- FINA - Finance
- FREN - French
- GEOG - Geography
- GEOL - Geology
- GENB - General Business
- HECC - Health and Exercise Core
- HIST - History
- HNRS - Honors
- HPEM - Healthcare Policy Economics and Management
- HRD - Human Resource Development
- IBMS - Integrated Biomedical Sciences
- JAPN - Japanese
- KINE - Kinesiology
- LATN - Latin
- MANA - Management
- MARK - Marketing
  - 3000
  - 4000
  - 5000
  - 6000
- MATH - Mathematics
- MCOM - Mass Communication
- MENG - Mechanical Engineering
- MSEL - Engineering Leadership
- MTED - Mathematics
- MUAP - Music Applied
- MUEN - Music Ensembles
- MUSI - Music
- NURS - Nursing
- OCTH - Occupational therapy
- OEHS - Occupational and Environmental Health Sciences
- PADM - Public Administration
- PBHL - Public Health
- PHAR - Pharmacy
- PHIL - Philosophy
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PYED - Physical Education
- READ - Reading Education
- RELI - Religion Studies
- RNBS - RN to BSN
- SOCW - Social Work
- SOCI - Sociology
- SPAN - Spanish
- SPCM - Speech Communication
- TECH - Technology
- THTR - Theatre
- UNIV - University-Wide

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MARK 4305 Integrated Marketing Communication

Special attention is given to planning, strategy, analysis, and measurement of advertising effectiveness. Explores the subject of ethics and truth in advertising.

Prerequisite