MARK 4345 Social Media Marketing

This course provides the student with an overview of best practices for social media marketing in the business world.  The student should leave the course with an understanding of social media outlets, social media marketing strategies, and social media marketing tactics used in business.  Given the focus of employers, student demand, and the nature of marketing in the 21^st century, this class will utilize industry resources along with the textbook and instructor knowledge to allow students to attain several industry certifications, including Hootsuite and Hubspot Content Marketing or other relevant industry-leading certifications.