Retailing and Services Certificate

Retailing and Services are unique areas within marketing that required specialized knowledge to be successful and both represent growing fields and increased demand for qualified marketers. The Retailing and Services Certificate Program is designed to enhance students’ opportunities in retailing, services, and the healthcare sectors and/or future graduate studies.

The Retailing and Services certificate can enhance prospects for a successful career in the following ways:

  1. high demand for retail and services professionals,
  2. increased job opportunities,
  3. potential higher wages for qualified professionals, and
  4. increased flexibility across these employment sectors.

Certificate Requirements

Required Courses

The certificate requires students to complete 12 semester credit hours (4 courses) from the following existing course set with a grade of C or better in each course as well as one prerequisite course MARK 3311 Principles of Marketing.
MARK 3311Principles of Marketing

MARK 3325Retailing in the 21st Century

MARK 4300Services Marketing

MARK 4325Retail Operations

Courses completed for this certification will be listed as a certificate on the official university transcript.