Marketing Analytics Certificate
Marketing Analytics require specialized knowledge to help businesses optimize and understand their customers. Marketing Analytics is one of the fastest growing areas of marketing as companies need to make marketing decisions based upon big data. This certificate will enhance students’ opportunities in their future professional careers and/or future graduate studies.
The Marketing Analytics certificate can enhance prospects for a successful career in the following ways:
- high demand for research analytics professionals,
- increased job opportunities,
- potential higher wages for qualified professionals, and
- increased flexibility with marketing research and analytics employment sectors.
Certificate Requirements
Required Courses
The certificate requires students to complete 12 semester credit hours (4 courses) from the following existing course set with a grade of C or better in each course and includes one prerequisite course
MARK 3311 Principles of Marketing.
Courses completed for this certification will be listed as a certificate on the official university transcript.