Digital Insights Certificate
Digital Insights require specialized knowledge in display advertising, search engine marketing, social media marketing, email marketing, and marketing analytics to help businesses optimize and improve their digital marketing presence. Digital transformation and big data have revolutionized marketing required that successful marketers adapt their strategies and stay current in the latest digital media technologies, data analytics technologies, and trends. Digital insights is one of the fastest growing areas of marketing as companies need talent that understands digital marketing. This certificate will enhance students’ opportunities in their future professional careers and/or future graduate studies.
The Digital Insights certificate can enhance prospects for a successful career in the following ways:
- high demand for digital marketing professionals,
- increased job opportunities,
- potential higher wages for qualified professionals, and
- increased flexibility with digital marketing employment sectors.
Certificate Requirements
Required Courses (9 hours)
The certificate requires students to complete 9 semester credit hours (3 courses) from the following existing course set with a grade of B or better in each course. There are no prerequisites for any of the certificate courses.
Courses completed for this certification will be listed as a certificate on the official university transcript.