Research Analytics Certificate
Research Analytics require specialized knowledge to manage big data captured from customer purchase behavior. Research Analytics is one of the fastest growing areas of marketing as companies need to make marketing decisions based upon big data. This certificate will enhance students’ opportunities in their future professional careers and/or future graduate studies.
The Research Analytics certificate can enhance prospects for a successful career in the following ways:
- high demand for research analytics professionals,
- increased job opportunities,
- potential higher wages for qualified professionals, and
- increased flexibility with marketing research and analytics employment sectors.
Certificate Requirements
Required Courses (9 hours)
The certificate requires students to complete 9 semester credit hours (3 courses) from the following existing course set with a grade of B or better in each course. There are no prerequisites for any of the certificate courses.
All certificates will be awarded by The University of Texas at Tyler and reflected on the student’s official transcript once conferred.