MARK 5345 Digital Insights

Digital transformation and big data have revolutionized marketing. Successful marketers need to adapt their strategies and stay current on the latest digital media technologies, data analytics technologies, and trends. This Digital Insights course is designed to offer a comprehensive overview of the fundamentals of digital marketing from display advertising, search engine marketing, social media marketing and email marketing to the impact of marketing analytics. The course will help students to develop a deep understanding of consumers and the digital marketing channels available to help reach consumers by learning statistical techniques to track, analyze, and optimize marketing campaigns to maximize return on investment (ROI). The course will provide the necessary information for students to improve digital marketing performance of any company with an online presence.