MARK 5350 Consumer Behavior

This course is designed to provide students with an in-depth exploration of the intricate dynamics that shape consumer decisions and behaviors. The course builds upon foundational consumer behavior concepts, equipping students with the knowledge, perspective, and skill set necessary to navigate and influence real-world marketing environments. It is designed for students seeking to master the complexities of consumer psychology; this course delves into theory, methodology, and practical applications essential for understanding and influencing consumer decisions.