Marketing Insights M.S.
The Master of Science in Marketing Insights offers students an opportunity to develop competency and skills valuable in today’s challenging marketing environment. The 30 credit-hour program will be offered completely online in a 7-week format to allow maximum flexibility for students. The program is designed with three entry points (fall, spring, and summer). The degree includes MARK 5320 Advanced Marketing Fundamentals and 9 courses in high demand areas of the marketing discipline: Research Analytics, Digital Insights, and Retailing and Services. The program has been designed without prerequisites for graduates across all baccalaureate programs.
Program Outcomes
MS Marketing Insights students at the time of graduation are expected to:
- Possess an enhanced breadth of knowledge in Marketing Insights.
- Demonstrate the skills and knowledge for lifelong learning in dynamic environments of Marketing
- Articulate and demonstrate depth and breadth of knowledge of both the theoretical foundations of marketing and how to apply those concepts to marketing initiatives.
- Develop advanced oral and written communication skills.
- Possess and demonstrate creativity through the development of marketing materials.
- Understand and respect the professional standards of ethics expected of a marketing expert.
- Explain a knowledge of marketing management.
Admission Requirements
- A satisfactory grade point average (GPA) on all prior advanced-level (junior, senior, and graduate) work taken.
- A demonstrated proficiency in the use of the English language.
Prerequisites
There are no prerequisites for the MS in Marketing Insights.
Transfer of Credit
A student may transfer a maximum of 6 semester hours of graduate credit in which a grade of “B” or better has been earned from approved institutions. Transfer credit must be an almost exact match to an existing course in the program. Transfer credit is subject to the approval of the student’s advisor and program coordinator.
Degree Requirements
Candidates for the Master of Science in Marketing Insights must satisfactorily complete 30 Semester Credit Hours (SCH) of listed graduate courses in the program.
Required Courses (30 SCH)
The 30 semester-hour core requirement for the Master of Science in Marketing Insights is as follows:
All candidates for the MS in Marketing Insights must also meet the following requirements:
A minimum grade point average of 3.0 on all graduate work taken at UT Tyler and on all graduate level courses applied to the degree. No course with a grade below “C” may be applied towards this degree.