HRD 6326 Fundraising and Community Relations for Higher Education Leadership

This course examines the theories, principles, and practices of fundraising and community relations within the context of higher education institutions. The course will provide students with an in-depth exploration of external relations in higher education. The course will investigate fundraising, brand engagement, crisis communications, government relationships, community engagement, and other topics in higher education. Students completing this course will have general knowledge of what those areas are, how they work, and current/emerging issues. Finally, students will be able to assess the effectiveness of these efforts.