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Marketing Major

Degree Requirements (18 hours)

Required Courses (9 hours)

MARK 3350Consumer Behavior
MARK 4350Personal Selling
MARK 4380Marketing Research

Tracks in Marketing (9 hours)

Students are required to select one of the following tracks in which a certificate can also be earned:

Digital Marketing

MARK 4305Integrated Marketing Communication
MARK 4345Social Media Marketing
MARK 4355Digital Marketing

Marketing Analytics

MARK 4340Consumer Insights
MARK 4380Marketing Research
MARK 4355Digital Marketing

Professional Sales

MARK 4300Services Marketing
MARK 4350Personal Selling
MARK 4365Sales Management

Retailing and Services

MARK 3325Retailing in the 21st Century
MARK 4300Services Marketing
MARK 4325Retail Operations