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Bachelor of Business Administration in Marketing

Total Semester Credit Hours = 120

Professional opportunities in marketing are marketing specialists and directors, sales professionals, advertising specialists, advertising directors and research professionals. For students who want a general perspective of marketing, the curriculum provides a broad range of marketing subjects. The marketing curriculum, provides the conceptual, quantitative, and analytic skills that are necessary for students to function in a dynamic business environment.

Objectives

The following are specific educational objectives for Marketing majors:

  1. Acquire a practical understanding of the marketing planning process and be able to develop a complete marketing plan.
  2. Learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of specific action recommendations.
  3. Become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors.
  4. Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix.
  5. Acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer.
  6. Learn to identify and differentiate the effects of cultural and sub-cultural factors on consumption behavior and the implications for marketing strategy.
  7. Become familiar with quantitative and qualitative techniques to gather and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making.

All students seeking a Bachelor of Business Administration in Marketing degree complete a Common Business Core curriculum (28 hours) as part of their degree along with three required Marketing course (9 hours) and three courses (9 hours) in one of the four selected certificate options.

Common Business Core Courses

Requirements List

MANA 3315Organizational Behavior
BLAW 3301Business Law and Social Responsibility
FINA 3311Principles of Finance
MARK 3311Principles of Marketing
MANA 3370Business Writing and Oral Presentations
MANA 3305Operations Management
COSC 3333Management Information Systems
MANA 3170Build and Manage a Successful Career
MANA 3300Critical, Creative and Analytical Thinking in Business
MANA 3312International Business

Required Courses for BBA in Marketing

MARK 3350Consumer Behavior
MARK 4350Personal Selling
MARK 4380Marketing Research

Marketing Certificates

Marketing majors are required to complete one of the four certificates below as part of the undergraduate marketing degree. Marketing students will earn a certificate on their transcript as part of their 120-hour degree requirement upon graduation reflecting the chosen completed sequence.

Digital Marketing

MARK 4305Integrated Marketing Communication
MARK 4345Social Media Marketing
MARK 4355Digital Marketing

Marketing Analytics

MARK 4340Consumer Insights
MARK 4380Marketing Research
MARK 4355Digital Marketing

Professional Sales

MARK 4300Services Marketing
MARK 4350Personal Selling
MARK 4365Sales Management

Retailing and Services

MARK 3325Retailing in the 21st Century
MARK 4300Services Marketing
MARK 4340Consumer Insights

Suggested Four-Year Curriculum for Marketing

BBA Marketing

Freshman Year

First Semester (15 hrs.)

ENGL 1301College Composition I [TCCN: ENGL 1301]
MATH 1324Mathematics for Business and Economics I [TCCN: MATH 1324]
HIST 1301United States History I [TCCN: HIST 1301]
COSC 1307Introduction to Information Systems Software [TCCN: BCIS 1305]
Life and Physical Sciences (Core, 3 hrs.)

Second Semester (15 hrs.)

CMST 1315Introduction to Public Speaking [TCCN: SPCH 1315]
MATH 1342Statistics [TCCN: MATH 1342]
HIST 1302United States History II [TCCN: HIST 1302]
MANA 1300Introduction to Business [TCCN: BUSI 1301]
Life and Physical Sciences (Core, 3 hrs.)

Sophomore Year

First Semester (15 hrs.)

ACCT 2301Principles of Financial Accounting [TCCN: ACCT 2301]
ECON 2301Principles of Macroeconomics [TCCN: ECON 2301]
POLS 2305Introductory American Government [TCCN: GOVT 2305]
Language, Philosophy and Culture (Core, 3 hrs.)
Creative Arts (Core, 3 hrs.)

Second Semester (15 hrs.)

ACCT 2302Principles of Managerial Accounting [TCCN: ACCT 2302]
ECON 2302Principles of Microeconomics [TCCN: ECON 2302]
POLS 2306Introductory Texas Politics [TCCN: GOVT 2306]
GENB 2300Business Statistics [TCCN: BUSI 2305]
ENGL 1302College Composition II [TCCN: ENGL 1302]

Junior Year

First Semester (15 hrs.)

FINA 3311Principles of Finance
MANA 3312International Business
MANA 3315Organizational Behavior
MANA 3370Business Writing and Oral Presentations
MARK 3311Principles of Marketing

Second Semester (16 hrs.)

MANA 3300Critical, Creative and Analytical Thinking in Business
MANA 3311Fundamentals of Management
MANA 3170Build and Manage a Successful Career
MANA 3305Operations Management
MARK 3350Consumer Behavior
Marketing Elective for Certificate

Senior Year

First Semester (15 hrs.)

BLAW 3301Business Law and Social Responsibility
COSC 3333Management Information Systems
Marketing Elective for Certificate
MARK 4350Personal Selling
MARK 4380Marketing Research

Second Semester (14 hrs.)

MANA 4395Strategic Management
Marketing Elective for Certificate
Upper-level Soules Elective (3 hrs.)
Upper-level Soules Elective (3 hrs.)
Upper/lower division elective (2 hrs.)

Note: Total hours must equal at least 120