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/Institutions/University-of-Texas-at-Tyler/json/2017-2018/Catalog-local.json
/Institutions/University-of-Texas-at-Tyler/json/2017-2018/Catalog.json
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MARK 4340
Consumer Insights
Industry overview, highlighting a variety of critical retail metrics, how they are derived, and their implications. Utilizes technology to gain experience with metrics and the use of data in decision making.
Prerequisite
MARK 3311