MCOM 4380 Brand Identity Design

Brand Identity Design covers the theory and practice of creating brand identity design products. A brand is expressed in a system of tangible items that fuel the recognition of that brand. These items typically have a strong identity that separates them or makes them stand out. This course encourages students to learn brand strategy and what it takes to Zag or be very different. By practice, learn how to create and design projects, such as logos and business cards, that support and enhance a brand with various graphic applications. There will also be a special project to be announced each semester. (MCOM 2306 Media Design or demonstrated competency with software.)