CMST 3325 Persuasive Communication

In this course, students will learn about fundamental communicative and psychological processes that are involved in social influence. This class will examine prominent social scientific perspectives on persuasion that inform the understanding of what makes persuasive efforts compelling. This is not a course designed specifically to teach persuasive speaking skills; rather, it is meant to sharpen students' understanding of how persuasion occurs. 

Prerequisite

CMST 1315