Bachelor of Business Administration in Marketing
Total Semester Credit Hours = 120
Professional opportunities in marketing are marketing specialists and directors, sales professionals, advertising specialists, advertising directors and research professionals. For students who want a general perspective of marketing, the curriculum provides a broad range of marketing subjects. The marketing curriculum, whether approached from a general or specialized perspective provides the conceptual, quantitative, and analytic skills that are necessary for students to function in a dynamic business environment.
Objectives
The following are specific educational objectives for Marketing majors:
- Acquire a practical understanding of the marketing planning process and be able to develop a complete marketing plan.
- Learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of specific action recommendations.
- Become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors.
- Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix.
- Acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer.
- Learn to identify and differentiate the effects of cultural and sub-cultural factors on consumption behavior and the implications for marketing strategy.
- Become familiar with quantitative and qualitative techniques to gather and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making.
Suggested Four-Year Curriculum for Marketing
Freshman Year
First Semester (15 hrs.)
| ENGL 1301 | College Composition I [TCCN: ENGL 1301] | |
| HIST 1301 | United States History I [TCCN: HIST 1301] | |
| COSC 1307 | Introduction to Information Systems Software [TCCN: BCIS 1305] | |
| MATH 1324 | Mathematics for Business and Economics I [TCCN: MATH 1324] | |
| | Life and Physical Sciences (Core, 3 hrs.) | |
Second Semester (15 hrs.)
| HIST 1302 | United States History II [TCCN: HIST 1302] | |
| SPCM 1315 | Fundamentals of Speech Communication [TCCN: SPCH 1315] | |
| MATH 1342 | Statistics [TCCN: MATH 1342] | |
| MANA 1300 | Introduction to Business [TCCN: BUSI 1301] | |
| | Life and Physical Sciences (Core, 3 hrs.) | |
Sophomore Year
First Semester (15 hrs.)
| POLS 2305 | Introductory American Government [TCCN: GOVT 2305] | |
| ECON 2301 | Principles of Macroeconomics [TCCN: ECON 2301] | |
| ACCT 2301 | Principles of Financial Accounting [TCCN: ACCT 2301] | |
| | Creative Arts (Core, 3 hrs.) | |
| | Language, Philosophy and Culture (Core, 3 hrs.) | |
Second Semester (15 hrs.)
| POLS 2306 | Introductory Texas Politics [TCCN: GOVT 2306] | |
| ECON 2302 | Principles of Microeconomics [TCCN: ECON 2302] | |
| ACCT 2302 | Principles of Managerial Accounting [TCCN: ACCT 2302] | |
| MATH 1325 | Mathematics for Business and Economics II [TCCN: MATH 1325] | |
| ENGL 1302 | College Composition II [TCCN: ENGL 1302] | |
Junior Year
First Semester (15 hrs.)
Second Semester (15 hrs.)
Senior Year
First Semester (15 hrs.)
| BLAW 3301 | Business Law and Social Responsibility | |
| COSC 3333 | Management Information Systems | |
| MARK 4360 | International Marketing | |
| MARK 4350 | Personal Selling | |
| Upper-level COB Elective (3 hrs.) | |
Second Semester (15 hrs.)
Note: Total hours must equal at least 120