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Board of Regents of the University of Texas System
Administration of the University of Texas at Tyler
The University
Tuition, Charges, and Fees
Undergraduate Admissions and Enrollment
Baccalaureate Degree Requirements and Graduation
Undergraduate Academic Policies
Student Success
Financial Aid and Scholarships
Student Learning Resources
College of Arts and Sciences
Soules College of Business
College of Education and Psychology
College of Engineering
College of Nursing and Health Sciences
Bachelor of Applied Arts and Sciences
Ben and Maytee Fisch College of Pharmacy
Graduate Policies and Programs
Graduate College of Arts and Sciences
Graduate Soules College of Business
Graduate College of Education and Psychology
Graduate College of Engineering
Graduate College of Nursing and Health Sciences
The Faculty
Courses
- Courses using Open Educational Resources and/or Low-cost ($50 or less) Materials
- ACCT - Accounting
- ALHS - Allied Health Science
- ANTH - Anthropology
- ART - Art
- ASIA - Asian
- BIOL - Biology
- BLAW - Business Law
- CENG - Civil Engineering
- CEPH - Clinical Exercise Physiology Program
- CHEM - Chemistry
- CHEN Chemical Engineering
- CHIN - Chinese
- CMGT - Construction Management
- CNHS - Nursing and Health Sciences
- COMD - Communication Disorders
- COMM - Communication
- COSC - Computer Science
- COUN - Counseling
- CRIJ - Criminal Justice
- CSCI - Computer Science
- ECON - Economics
- EDBE - Bilingual Education
- EDCI - Curriculum and Instruction
- EDEC - Early Childhood Education
- EDFB - Field-Based Education
- EDIN - Educational Internship
- EDLR - Educational Leadership and Policy Studies
- EDSP - Special Education
- EDUC - Education
- EDUT - UTeach
- EENG - Electrical Engineering
- EHCA - Executive Health Care Administration
- ELED - Elementary Education
- EMBA - Executive MBA
- EMGE - Engineering Management
- ENGL - English
- ENGR - Engineering
- EPSY - Educational Psychology
- FINA - Finance
- FREN - French
- GATE - Global Awareness Through Education
- GEOG - Geography
- GEOL - Geology
- GENB - General Business
- HECC - Health and Exercise Core
- HIST - History
- HNRS - Honors
- HRD - Human Resource Development
- JAPN - Japanese
- KINE - Kinesiology
- LATN - Latin
- MANA - Management
- MARK - Marketing
- MATH - Mathematics
- MCOM - Mass Communication
  - 2000
  - 3000
  - 4000
- MENG - Mechanical Engineering
- MTED - Mathematics
- MUAP-Music Applied
- MUED - Music Education
- MUEN - Music Ensembles
- MUSI - Music
- NURS - Nursing
- OCTH - Occupational therapy
- PADM - Public Administration
- PHAR - Pharmacy
- PHIL - Philosophy
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PYED - Physical Education
- READ - Reading Education
- RELI - Religion Studies
- RETL - Retail
- RNBS - RN to BSN
- SOCI - Sociology
- SPAN - Spanish
- SPCM - Speech Communication
- TECH - Technology
- THTR - Theatre
- UNIV - University-Wide

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MCOM 2340 Introduction to Advertising [TCCN: COMM 2327]

Introduction to advertising with an emphasis on the current media climate and how advertising fits into integrated communication plans.