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Board of Regents of the University of Texas System
Administration of the University of Texas at Tyler
The University
Tuition, Charges, and Fees
Undergraduate Admissions and Enrollment
Baccalaureate Degree Requirements and Graduation
Undergraduate Academic Policies
Student Success
Financial Aid and Scholarships
Research and Learning Resources
College of Arts and Sciences
Soules College of Business
College of Education and Psychology
College of Engineering
College of Nursing and Health Sciences
University College
Ben and Maytee Fisch College of Pharmacy
Graduate Policies and Programs
Graduate College of Arts and Sciences
Graduate Soules College of Business
Graduate College of Education and Psychology
Graduate College of Engineering
Graduate College of Nursing and Health Sciences
The Faculty
Courses
- ACCT - Accounting
- ALHS - Allied Health Science
- ANTH - Anthropology
- ART - Art
- ASIA - Asian
- BIOL - Biology
- BLAW - Business Law
- CENG - Civil Engineering
- CEPH - Clinical Exercise Physiology Program
- CHEM - Chemistry
- CHIN - Chinese
- CMGT - Construction Management
- CNHS
- COMD - Communication Disorders
- COMM - Communication
- COSC - Computer Science
- COUN - Counseling
- CRIJ - Criminal Justice
- CSCI - Computer Science
- ECOM - Communication - Executive Format
- ECON - Economics
- EDBE - Bilingual Education
- EDCI - Curriculum and Instruction
- EDEC - Early Childhood Education
- EDFB - Field-Based Education
- EDIN - Educational Internship
- EDLR - Educational Leadership and Policy Studies
- EDSP - Special Education
- EDUC - Education
- EDUT - UTeach
- EENG - Electrical Engineering
- EHCA - Executive Health Care Administration
- ELED - Elementary Education
- EMGE - Engineering Management
- ENGL - English
- ENGR - Engineering
- EPSY - Educational Psychology
- FINA - Finance
- FREN - French
- GATE - Global Awareness Through Education
- GEOG - Geography
- GEOL - Geology
- GENB - General Business
- HECC - Health and Exercise Core
- HIST - History
- HNRS - Honors
- HRD - Human Resource Development
- JAPN - Japanese
- KINE - Kinesiology
- LATN - Latin
- MANA - Management
- MARK - Marketing
  - 3000
  - 4000
  - 5000
- MATH - Mathematics
- MCOM - Mass Communication
- MENG - Mechanical Engineering
- MTED - Mathematics
- MUAP-Music Applied
- MUED - Music Education
- MUEN - Music Ensembles
- MUSI - Music
- NURS - Nursing
- OCTH - Occupational therapy
- PADM - Public Administration
- PHAR - Pharmacy
- PHIL - Philosophy
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PYED - Physical Education
- READ - Reading Education
- RELI - Religion Studies
- RETL - Retail
- RNBS - RN to BSN
- SOCI - Sociology
- SPAN - Spanish
- SPCM - Speech Communication
- TECH - Technology
- THTR - Theatre
- UNIV - University-Wide

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MARK 4305 Integrated Marketing Communication

Special attention is given to planning, strategy, analysis, and measurement of advertising effectiveness. Explores the subject of ethics and truth in advertising.

Prerequisite