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Board of Regents of the University of Texas System
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The University
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College of Engineering
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Ben and Maytee Fisch College of Pharmacy
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Graduate College of Arts and Sciences
Graduate College of Business and Technology
Graduate College of Education and Psychology
Graduate College of Engineering
Graduate College of Nursing and Health Sciences
Courses
- ART - Art
- ACCT - Accounting
- ALHS - Allied Health Science
- ANTH - Anthropology
- BGST - General Studies
- BIOL - Biology
- BLAW - Business Law
- CECS - Engineering and Computer Science
- CENG - Civil Engineering
- CEPH - Clinical Exercise Physiology Program
- CHEM - Chemistry
- CHIN - Chinese
- CMGT - Construction Management
- COMM - Communication
- COSC - Computer Science
- COUN - Counseling
- CRIJ - Criminal Justice
- ECON - Economics
- EDBE - Bilingual Education
- EDEC - Early Childhood Education
- EDFB - Field-Based Education
- EDGT - Gifted and Talented Education
- EDIN - Educational Internship
- EDLR - Educational Leadership and Policy Studies
- EDSP - Special Education
- EDUC - Education
- EDUT - UTeach
- EENG - Electrical Engineering
- EHCA - Executive Health Care Administration
- ELED - Elementary Education
- ENGL - English
- ENGR - Engineering
- EPSY - Educational Psychology
- FINA - Finance
- FREN - French
- GEOG - Geography
- GEOL - Geology
- GERM - German
- HECC - Health and Exercise Core
- HIST - History
- HNRS - Honors
- HRD - Human Resource Development
- JAPN - Japanese
- KINE - Kinesiology
- LATN - Latin
- MANA - Management
- MARK - Marketing
  - 3000
  - 4000
  - 5000
- MATH - Mathematics
- MCOM - Mass Communication
- MENG - Mechanical Engineering
- MTED - Mathematics
- MUAP-Music Applied
- MUED - Music Education
- MUEN - Music Ensembles
- MUSI - Music
- NURS - Nursing
- PADM - Public Administration
- PHIL - Philosophy
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PYED - Physical Education
- READ - Reading Education
- RELI - Religion Studies
- RETL - Retail
- SOCI - Sociology
- SPAN - Spanish
- SPCM - Speech Communication
- TECH - Technology
- THTR - Theatre
- UNIV - University-Wide
The Faculty

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MARK 4305 Integrated Marketing Communication

Special attention is given to planning, strategy, analysis, and measurement of advertising effectiveness. Explores the subject of ethics and truth in advertising.

Prerequisite