Bachelor of Business Administration in Marketing

Total Semester Credit Hours--120

Professional opportunities in marketing are marketing specialists and directors, sales professionals, advertising specialists, advertising directors and research professionals. For students who want a general perspective of marketing, the curriculum provides a broad range of marketing subjects. The marketing curriculum, whether approached from a general or specialized perspective provides the conceptual, quantitative, and analytic skills that are necessary for students to function in a dynamic business environment.

Objectives

The following are specific educational objectives for Marketing majors:

1. Acquire a practical understanding of the marketing planning process and be able to develop a complete marketing plan.
2. Learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of specific action recommendations.
3. Become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors.
4. Acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix.
5. Acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer.
6. Learn to identify and differentiate the effects of cultural and sub-cultural factors on consumption behavior and the implications for marketing strategy.
7. Become familiar with quantitative and qualitative techniques to gather and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making.

Suggested Four-Year Curriculum for Marketing

Freshman Year

First Semester (16 hrs.)

ENGL 1301	College Composition I [TCCN: ENGL 1301]
HIST 1301	United States History I [TCCN: HIST 1301]
TECH 2323	Introduction to Computer Applications
MATH 1324	Mathematics for Business and Economics I [TCCN: MATH 1324]
	BIOL, PHYS, or CHEM*

Second Semester (16 hrs.)

ENGL 1302	College Composition II [TCCN: ENGL 1302]
HIST 1302	United States History II [TCCN: HIST 1302]
SPCM 1315	Fundamentals of Speech Communication [TCCN: SPCM 1315]
MATH 1325	Mathematics for Business and Economics II [TCCN: MATH 1325]
	BIOL, PHYS, or CHEM*

Sophomore Year

First Semester (15 hrs.)

POLS 2305	Introductory American Government [TCCN: GOVT 2305]
ECON 2301	Principles of Economics I [TCCN: ECON 2301]
ENGL 2322	English Literature to the 1780's [TCCN: ENGL 2322]
ACCT 2301	Principles of Financial Accounting [TCCN: ACCT 2301]
MATH 1342	Statistics [TCCN: MATH 1342]

Second Semester (15 hrs.)

POLS 2306	Introductory Texas Politics [TCCN: GOVT 2306]
ECON 2302	Principles of Economics II [TCCN: ECON 2302]
	MUSI, THTR, or Fine Arts
ACCT 2302	Principles of Managerial Accounting [TCCN: ACCT 2302]
	PHIL, ENGL, or Humanities

Junior Year

First Semester (15 hrs.)

BLAW 3301	Business Law and Social Responsibility
MANA 3370	Business Writing and Oral Presentations
MANA 3311	Managing People in Organizations
MANA 3330	Management Information Systems
MARK 3311	Principles of Marketing

Second Semester (16 hrs.)

MANA 3305	Operations Management
MARK 3325	Retailing in the 21st Century
FINA 3311	Principles of Finance
MARK 3350	Consumer Behavior
	Upper-level CBT Elective
MANA 3170	How to Get a Job

Senior Year

First Semester (15 hrs.)

MARK 4360	International Marketing
	Upper-division CBT Elective
MARK 4380	Marketing Research
	Upper-division Electives

Second Semester (12 hrs.)

MANA 4395	Strategic Management
MARK 4350	Personal Selling
MARK 4300	Services Marketing
	Upper-division Electives

Note: Total hours must equal at least 120